Instant gift – mobile account recharge. 

After having bought the truly healthful “Frico” cheese the participant sent SMS with the code that was indicated on the pack of “Frico” cheese to a service number and received a guaranteed prize. Each code from the following packs of “Frico” cheese increased the prize! All the participants along with avail of “Frico” cheese received up to 300 rubles to their cell phone accounts! The action was supported by advertisement on the Web and on www.frico-cheese.ru.