SMS-action for customers.

In March, 2010, the federal action involving stimulating sales via SMS-mechanics took place.

In every fifth package of “Yest’ Ideya” products, a unique code was placed. The code was to be sent by a participant in SMS-message to a short number.

For each properly specified code, participants received 50 rubles to account of the cell phone from which the message with the code was sent.

A unique technical platform for receiving, processing and systematizing the data has been developed for the action.