In June, 2010, advertising materials (stoppers, frames with cutting, shelf-toppers, placards, mini-podiums) were placed in large perfume and cosmetics stores.

The POS materials placing program supported release of the novelties from “Estee Lauder”: “Pleasures”, “Hidrationist”, “Bronze Goddess!”.

The «Bronze Goddess!» collection is a vivid trend of the coming summer!

The program covered a total of 179 sales outlets in Saint-Petersburg, Moscow and Moscow Region.