From March to May 2010, a motivation program unusual in its stylistics was carried out by “Indesit” company for salespersons of home appliances in Saint-Petersburg, Nizhny Novgorod and Yekaterinburg.

Via a specially designed Web site, the participants were given an opportunity to become members of the mysterious Order, learn the power of knowledge, receive invaluable experience and improve their awareness of the products.

By learning the secrets of the sacred Order of Masters the participants not only improved their skills in sales but also received valuable objects (prizes) as a privilege for members of the magical club.