Salespersons motivation program aiming to promote “Baltika Kuler Laim” (“Baltika Cooler Lime”) beer. 

ONYX advertising agency organized regular (2 times a week) visits of mysterious customers to all the participating sales outlets. The program took place in July, 2011 in 9 Russian cities. All the salespersons that fulfilled conditions of the program were awarded with mobile account recharge.