The program was carried out in fall, 2010, in Angarsk, Irkutsk, Ulan-Ude and Chita.

The following trademarks were covered by the loyalty program: “Pall Mall” (Nanokings, SS and KS), “Viceroy”, “Alliance”, “Yava Gold”, “Yava HL”, “Yava SC”, “Zolotoye Runo”, “Kent”.

For purchasing the cigarettes, customers were guaranteed to be given gifts by promoters.