In 16 large Russian cities (Rostov-on-Don, Volgograd, Khabarovsk, Yaroslavl, Tula, Kazan, Nizhny Novgorod, Chelyabinsk, Krasnodar, Moscow, Saint-Petersburg, Yekaterinburg, Samara, Novosibirsk, Ufa, Lipetsk), a large-scale program to stimulate sales of “Carlsberg” TM beer was carried out.

In points of sales, the customers who bought “Carlsberg” beer were presented with gifts. In bars, cafes and nightclubs, animating promo-team was entertaining the visitors and raffling off valuable prizes.