Bloom with "Kotex”!
The program assumed vivid large-scale campaign with individual approach to every salesperson. The main message – “Bloom with “Kotex” – is a personal appeal to every woman, her dreams and desires!
Those salespersons who fulfilled conditions of the program received gifts of beauty and joy from “Kotex”, “bloomed” with every new petal of gerbera in their participant certificates. Via recommending “Kotex” products to customers and increasing the sales, the participants received gifts for their own beauty and recreation: cosmetics, certificates for visiting beauty salons, coupons for bag and shoes purchases, gift certificates for jewelry purchases and suppers in restaurants.
Visual presence of vivid banners styled as gerbera flowers and butterflies, ceiling decorations in sales outlets – that all assisted in strengthening stylish and cheerful image of the product, stimulated the sales during spring season – the period of spring and beauty.