The DM-program and workshops for account managers and small enterprise owners were carried out by ONYX company in collaboration with “Meridian” advertising agency.
From November 19 to December 27, 2011, 36 workshops were carried out in the following cities: Saint-Petersburg, Nizhny Novgorod, Rostov-on-Don, Krasnoyarsk, Khabarovsk, Vladivostok, Tomsk, Samara, Yaroslavl, Saratov. In Moscow, 19 workshops were carried out.
ONYX agency representatives conducted individual negotiations with account managers and small enterprise owners before the event, informing them on profitable conditions of the bank, presenting information leaflets and acquiring contact datafrom the interested participants.
In Moscow, telephonecalls to loyal clients of the bank were made in order to attract their attention to new services and invite them to the workshops.