In points of sales, promo-sets of production were formed. Price of products in the set became lower in order to stimulate sales and motivate customers to take care not only of themselves but of company of their friends as well by purchasing several bottles with beneficial discount and gifts right away!

The promo-sets of “Arsenal’noye” beer were formed in points of sales in Saint-Petersburg, Tula, Smolensk, while “Yarpivo” was promoted in the same way in Yaroslavl, Nizhny Novgorod, Vologda, Vladimir, Kostroma and Ivanovo. 

The action was timed to pre-New Year period – the time of parties and joyous meetings with friends.