Get Ice Cream for Free!

From May 1 to August 31, 2010, the sales-promoting action for distributors and points of sales took place in Russia. A plastic element – “piece of pizza” – was placed in eachbox of the ice cream. After collecting the “whole pizza” (10 elements), participant of the action could exchange it for onefree box of “ZolotoyStandart” can ice cream from the suppliers.