Independent Evaluation

Significance of information gathering and analysis in pharmaceutical field. 

Geographically, the program covered such regions of Russia as Ural, Yakutia, Sakhalin, Far East and North Caucasus.
During the visits, valid data on quality of drugs lay out, availability of various drugs, pricing policies of pharmaceutical institutions (PI) in the regions covered by the address program was collected. Gathered information resulted from valuable marketing research reflecting pattern of interaction between the company and employees of the PIs as well as quantitative and qualitative indicators for the pharmaceutical products.