Professional consultations in drug stores.
In the period from December, 2009 to March, 2010, the promo action involving consultations on Pierre Fabre products took place in Moscow drug stores.
The consultants took advanced courses in medical cosmetics. The staff that received high grades during attestation by the Client’s representative was allowed to work in the drug stores.
Consumers were given an opportunity to learn about the following cosmetics: «ELANCYL», «GALENIC», «KLORANE», «A-DERMA», «DUCRAY», «AVENE» – leaders on the market of professional hair and skin care products.