In the period from October, 2009 till January, 2010, a merchandising program aiming to promote ultra-pasteurized milk in “Tetra Fino Aseptic” package was implemented by ONYX company.

Store employees, sales representatives and distributors were the ones to participate in the “Milk Marathon”. Based on the results of independent experts’ visits to the stores, the participants were awarded with valuable gifts.

The program aimed to broaden the coverage of points of sales, to control availability of complete assortment of the products as well as to increase sales and distribution.