This is OVA Canned Stewed Meat!

Placing of outdoor advertisement and advertisement on transport. 
In 2010, advertising campaign for “OVA” trademark took place in the following large cities of Russia: Kazan, Krasnodar, Krasnoyarsk, Irkutsk, Samara, Voronezh, Penza, Ryazan, Kemerovo, Ivanovo.
In billboards and on city public transport, advertising banners depicting the product and its satisfied consumers were placed.