Refilling the Card!

From July to September 2010, the program aiming to stimulate purchases of the ice cream by managers and owners of points of sales was carried out in 29 Russian cities.
After issuing and distributing special bankcards among its partners, “Inmarko” company started refilling the cards as a reward for high purchase performance. To support the project, the special Web site allowing control of the refills from the partners has been developed.